Pureology haircare products are formulated with our AntiFade Complex of potent antioxidants, sunscreens, and other colour preserving UV protectorants. These antioxidants in Pureology's hair products include Heliogenol, melanin, and vitamins C and E. Pureology hair care does not use harsh sulfates that strip colour. These ingredients by Pureology, combined, extend the life and vibrancy of hair colour. Pureology is 100% Vegan, containing signature blends of aromasensory essential oils.
The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.